After the Age of Conversation 1 & 2, Drew McLellan and Gavin Heaton have joined forces yet again to present the Age of Conversation 3: It’s Time To Get Busy. For those who aren’t familiar with AOC, it is a collection of thoughts about how the global marketing landscape is changing over time, written by over 300 people across the world who work in the advertising, marketing, social media, education and technology industries in one way or another. This edition of the book includes a chapter by me (!) and is broken into the following chapters:
- At the coalface
- Conversational branding
- Influence
- Getting to work
- Corporate conversations
- Measurement
- In the boardroom
- Pitching social media
- Innovation and execution
- Identities, friends and trusted strangers
The first couple of books were published via Lulu.com, but this time Channel V Books has graciously stepped in to offer their expertise. All profits from the sale of the book will go to the Make-A-Wish Foundation. Details about how to buy will be up soon – keep an eye on this page. The cover art was designed by Chris Wilson, and the new Age of Conversation website was made possible by the folk at Sticky. Last but not least, I’d like to present the talented people who have contributed their time and effort to writing chapters for AOC3:
One Size Fits One 
[…] so the book I mentioned here is now available to buy at Amazon. I think it’s quite amazing that two people who’ve […]