I just heard of this 2009 interactive call-back campaign by Orange in France – I spoke to the people behind the technology recently. It was so popular that it was discussed in national talk shows, and at its peak was receiving 5 calls every second, up to 180,000 calls a day.
That was before Old Spice and other interactive work of course.
Every new technology spawns new ways of interacting with people. SMS gave way to Facebook and Twitter, what’s next?
One Size Fits One 