Over the last couple of years, storytelling has ingrained itself in the marketing industry as a key part of brand strategy: the way to engage with people over a prolonged period of time is to make them feel part of a larger story. However, simultaneously, we’ve seen the massive growth of gamification and the use of gaming tactics in services like Foursquare and Crowdtap to TV shows like Psych and brands like Microsoft (for Bing) and Ford (for the Fusion) to engage people.
In general, though, what’s the difference between the two? I asked my followers on Twitter:
A lot of interesting answers. I think All About Stories, a project I started to document interesting examples of storytelling on the web, will soon start venturing more and more into game territory.
One Size Fits One 