Over the last couple of years, storytelling has ingrained itself in the marketing industry as a key part of brand strategy: the way to engage with people over a prolonged period of time is to make them feel part of a larger story. However, simultaneously, we’ve seen the massive growth of gamification and the use of gaming tactics in services like Foursquare and Crowdtap to TV shows like Psych and brands like Microsoft (for Bing) and Ford (for the Fusion) to engage people.
In general, though, what’s the difference between the two? I asked my followers on Twitter:
A lot of interesting answers. I think All About Stories, a project I started to document interesting examples of storytelling on the web, will soon start venturing more and more into game territory.
When I heard of the Reinvention Summit, it piqued my interest for a few reasons: it’s about storytelling (one of my pet interests), it’s a purely virtual conference so it’s easy to participate, and it has some very interesting speakers lined up, like Nancy Duarte, whose Slide:ology is a fantastic resource for anyone who works with Keynote and Powerpoint, and Lance Weiler, whose film Head Trauma is a great example of transmedia storytelling.
The Summit, which will happen from 11-22 November at your nearest computer and is organized by Get Storied, aims to be an annual event with the aim of building a community of storytellers who see narrative as key to their work. I think the increasing interest in storytelling and narrative is part of the shift in advertising focus from products to people – definitely a good thing.
Access to the event starts at $11.11.