Making The News More Social

ndtv social

Indian news channel NDTV has launched an interesting website that aims to make themselves more social. Called NDTV Social, it has groups for every news anchor on the channel, and their popular news programmes, and readers can, Facebook-style, become fans of either or both and initiate discussions with the news anchors, many of whom are very popular in India and have their own Twitter accounts. It is integrated with Facebook, Twitter and Google. There doesn’t seem to be much of a take-up at the moment – the community seems fairly small. But I think it is an interesting model to look at. Facebook fan pages do the same thing to a large extent, but this website allows NDTV to become the media owner, rather than a third party site like Facebook. It’s certainly a new model – I can’t think of any other news site that offers this kind of interaction. I’m not sure if it will be successful, but it certainly looks like NDTV is, at the very least, evolving with the changing times. 

[HT: WATBlog]

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2 thoughts on “Making The News More Social

  1. I think it’s fantastic. Its great that this is symbolic of things to come. Instead of social media..brands build a social medium. Soon, instead of having multiple social stops, we’ll all have one social home, so we don’t have to leave. ever.

    • hey mansi – thanks for your comment. yeah – imagine a one-stop location for all our web needs! i think we’re definitely moving in that direction – technology is, rather!

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