David Cushman puts the basic idea of consumers being the real owners of brand communication today, whether brands like it or not, into presentation format. Relevant, crisp and clear.
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One Size Fits One 
This really cuts the point when it comes to traditional vs interactive. Thanks for sharing!
Hi Kyle – glad you liked it !
Think he should have sourced Mark Earls and his book Herd, even the visuals are the same
Thanks for the pointer Amelia. I haven’t read Herd yet but will do soon.
Why do people respond well to airplane advertising ?