‘Before we have to’

One advantage – perhaps a somewhat subtle one – of a customer-driven focus is that it aids a certain type of proactivity. When we’re at our best, we don’t wait for external pressures. We are internally driven to improve our services, adding benefits and features, before we have to. We lower prices and increase value for customers […]

“My dominant feeling every day is one of great ignorance.” – Author Pankaj Mishra in this New York Times article on his latest book From The Ruins of Empire: The Intellectuals Who Remade Asia, and on his rise to fame.