YouTube goes one step higher

This had to happen sooner or later. Apple’s SDK has now been released (to some criticism), but the latest is that YouTube is now expanding its Application Programming Interfaces (APIs) to allow more direct access to the service. This means that it is no longer just a place to go to upload videos, but a place to go to get videos to use in other applications. This article mentions one such example, Songza, which essentially uses the audio part of YouTube’s services without the video. This is the first I’d heard of it – Songza hasn’t been doing any advertising, clearly.

Looks like YouTube is expanding from being more of a social thing where people share videos, to a slick business proposition. Think about it: if you use its services, you’re soon looking at being dependent on it, and voila – their goal is reached.

A good example of something that started out as a social media outlet evolving into something higher.

Hulu available online to all for free!

So has anyone tried Hulu out yet? It opened its doors to the public today, and it is really cool that you can watch movies like The Usual Suspects, The Big Lebowski, Ice Age and tons more, as well as popular TV serials like House, Family Guy and The Simpsons…all for free!!!! I know people who will totally freak out on it. One criticism (if you can call it that) is that since it is a partnership with NBC Universal and Fox, content from ABC and CBS isn’t available yet. I’m sure they will cross that hurdle soon. Meanwhile, there is more than enough for the viewer to enjoy.

Hulu was in beta mode from October last year till yesterday, to invitees only. Some people call it a YouTube competitor because it offers free videos online, except that its content is professional and you and I can’t just upload anything we want on it. That alone makes it so different from YouTube that it is silly to use the word ‘competitor’, if you ask me. YouTube thrives on its ability to let any user upload any sort of video they want.

But back to Hulu, I think the viewing quality is great, and they have some really good shows up. Go watch!

Proposition 3-17

Just caught this on TV: sign the petition to make St.Patrick’s Day an official holiday wherever Guinness is sold, or here.

I love the way online media is being channelled these days. Someone even put the Guinness ad on YouTube already – as I write this, that makes the time of uploading 20 minutes ago! Talk about uploading at the speed of light!