DuPont has come out with a new ad called ‘Open Science’ that uses the tilt-shift photography technique that is being much spoken of today. It may even be the first ad to use the technique – if anyone has any information otherwise, do let me know!
Ralph Lauren’s new ‘film’ for the launch of their perfume Notorious, featuring Laetitia Casta, is out in the UK today. It’s directed by the award-winning Wong Kar-Wai, so I thought it would be something interesting. In line with his expertise, it’s a very visually appealing, sexy video, but not ground-breaking. I was expecting something more.
A couple of days ago, I received an email from Sandrine over at We Are Social. In it, she mentioned that she was part of the team covering social media strategy for Ford. She then detailed the various aspects of the new campaign that’s being set in motion for the Ford Fiesta. I’m going to tell you about it in a bit, but first I want to clarify that I’m only doing that because I truly do find it interesting – it’s a good example of integrated marketing, which is something I’ve been going on about for a while. Second, I want to give a shout out to Sandrine for getting her outreach process right – she mentioned my name (not just a hi or hello), so I’m being treated as a person and not just the recipient of a mass email, and she’s clearly been following my blog, however briefly, because the Ford Fiesta execution is right along the lines of the things I think and write about. In case anyone is interested, I recommend reading Chris Brogan’s post on how to pitch to bloggers. I’m nowhere as well-known as Chris, but it’s important for brands to know that the web is a great leveller – what I say will be picked up even if it is to a smaller extent than (really cool) people like Chris.
A remarkable instance of vandalism (I think) actually making a poster more noteworthy than it would have been otherwise. Whether it was vandalism or a superb gimmick on the part of the film publicity folks is still up in the air! What do you think?
I love this ad. The latest by W+K Amsterdam for Nike Women, it’s a graphic/animated take on what sprinter Nicola Sanders‘ body goes through when she does what she’s best at. I like the graphics – they’re really funny, and it conveys the running message so well. Another reason why I’m proud I was part of the Nike family.
I like looking at things in psychedelic colours. And I like super-useful Post-Its. So I was very amused to find the Sticky Note Experiment video by EepyBird (they are the people behind the Coke and Mentos video that created viral history in 2006). Anyway, Office Max, for whom the video was made, couldn’t have put ‘Life is beautiful. Work can be too’ in a better way.
This was done a couple of months ago but I just chanced upon it. AT&T got an artist to paint hands to illustrate the ability of their wireless roaming to function across the world. Interesting. Check out the entire set here.
I’m sorry, I tried to find the ‘funny’ behind this, but haven’t succeeded, and it looks like I’m not the only one. Microsoft and Seinfeld will have some talking to do. Stay tuned.
There’s been some noise about how there haven’t been many decent ads brought out during this year’s Olympics. I just read this article, however, that says there’s actually been quite a few targeting women, given that 49% of viewers of the sporting event telecast on NBC are women aged 18 and over. I think that’s interesting, given that women aren’t particularly known for being huge sports lovers.
I like this 30-second spot from AT&T featuring American gymnast Nastia Liukin (she’s Russian-American, in case you were wondering). I like the imagery, the way it communicates the whole ‘butterflies’ feeling, and that it doesn’t pontificate. It’s simple, strong and to the point.
Pond’s in India has come up with an ad ‘miniseries’ for their White Beauty cream, of which these are the first three (each just under a minute long). It stars well-known Bollywood actors, which is symptomatic of a lot of advertising in the country – stars draw the eyeballs. Unfortunately, it has a very stale storyline and is bound to raise the hairs of feminists. True, in the India of yore, the women who were traditionally thought of as ‘pretty’ were the fair ones (strange for a country that is brown-skinned!), but it really isn’t true anymore, and Pond’s should know better than just stick to a message that’s been done to death. I’ll wait for part 4, but I’m not holding my breath. I’m sure there are brilliant ideas in a country that’s as large and diverse as India – why give us this trash again, Pond’s, WHY?
But if it makes any difference, I like the ‘miniseries’ concept. Apparently, ad agencies in India like Ogilvy & Mather (the agency behind the Pond’s ad series) and Lowe are tagging on to this to create what the media is calling ‘ad novellas’.
Pond’s White Beauty – Episode 1