Avoid becoming a marketing dinosaur

I received this interesting infographic from The Ladders recently (they have a revamped Career Search section, so if you’re interested have a look) and they also asked me to answer the questions that some well-known marketers have responded to below, so here goes:

What is your educational background in and do you feel your degree has aged as your career has progressed?

My undergraduate degree was in sociology and I think it’s turned out to be very useful, the more I look at it in retrospect. It provided a great grounding in some important societal theories, and included psychology, which continues to be an interest for me as it should to any marketer: if you don’t know who you’re marketing to, you’re not going to be very effective.

If you could give one piece of advice to a new marketer looking to stay relevant in an ever-changing industry what would it be?

Be risky and try new things. Playing purely by the book will get you results written in the book, nothing over and above it, which is what you should be aiming for if you want to succeed. Stay hungry and restless and always be learning from the risks you take.



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