Celebrities with a cause at Adweek Europe

Wrote this last month during Adweek Europe, reposting here.

Anjali Ramachandran, Head of Innovation, PHD gives her view on Celebrities with a cause at Adweek Europe.

SalmaSalma Hayek in conversation with VP of Facebook EMEA, Nicola Mendelsohn

Salma Hayek had a lot of things going against her when she started out in Hollywood: for one, she was a dyslexic female soap star facing language barriers in an industry notorious for being closed and unfriendly. But she went on to become one of the very few female film directors in the industry (who account for just 7% of the total), and got to the point where she was able to bring an iconic film like Frida to the screen as the sole producer, with a story that no other producer was willing to touch: that of a fat hairy woman in a problematic marriage – all the wrong things a studio would look for in a script!

As you can…

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