On sunshine and advertising in China

I’d bookmarked this documentary on Aeon a few weeks ago and finally got down to watching it. 15 minutes, and a beautiful film on advertising in the modern world, especially the philosophical questions that come with working in this field in a developing nation like China. You’ll also learn why the Chinese in the film insist on having people who represent ‘sunshine’ in their ads. I recommend it.

An endearing portrait of a conflicted modern-day ‘Mad Man’, Sunshine explores the world of advertising from an insider’s perspective. Drawing connections between cultural tropes from Mao’s era and China’s current push into consumerism, the film offers an interesting insight into both changes and constants in Chinese society.

Sunshine from American Buffalo on Vimeo.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s