I’d bookmarked this documentary on Aeon a few weeks ago and finally got down to watching it. 15 minutes, and a beautiful film on advertising in the modern world, especially the philosophical questions that come with working in this field in a developing nation like China. You’ll also learn why the Chinese in the film insist on having people who represent ‘sunshine’ in their ads. I recommend it.
An endearing portrait of a conflicted modern-day ‘Mad Man’, Sunshine explores the world of advertising from an insider’s perspective. Drawing connections between cultural tropes from Mao’s era and China’s current push into consumerism, the film offers an interesting insight into both changes and constants in Chinese society.
Sunshine from American Buffalo on Vimeo.