Has anyone else noticed the Rolex Timekeeper button?

I just observed an interesting button on the Economist website. If you’re reading an article, there’s a button which says ‘Timekeeper’ next to the usual share buttons. Turns out it’s a sort of private Economist Instapaper that allows you to save articles for later consumption, sponsored by Rolex. It was launched around April 2014, and currently runs on The Economist and The Talks websites, though in the latter it is a more obvious play with a separate tab.

Screen Shot 2015-01-22 at 10.56.48

Screen Shot 2015-01-22 at 11.05.48

It’s one of the more interesting sponsorship executions I’ve seen on the web, even if the name is a bit obvious!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s