I’m not making money out of your clicks, but most online sites are

In Wired, an interesting read on advertising & economics in the age of new media:

….what happens to Circa if Apple or Google fundamentally rethinks the way notifications work? Or if another, bigger media company decides to mimic its technology? When you rely on your novel content delivery system to beat The New York Times and CNN, it seems kind of obvious that they might just build something that lets them do the same thing—just as they did when we moved from printing presses and TV to the web.

The last line, especially, is a classic. Go read it.