For anyone who runs or markets an alcohol brand, this just makes so much more sense that forcing people to enter their date of birth (real or, in most cases, probably fictional) when they visit your site. One click and you’re through, rather than the anxiety of deciding what date to enter, fiddle through the months listed and so on. Does it really matter what date is entered, as long as it is earlier than 1996? My guess is No.
It should be this simple.