Last year when I heard about the launch of CentUp, I raced to get the button added to this site. There were many reasons – primarily that I think good writing and good ideas should be supported in some way beyond advertising. I’ve been a contributor to CentUp-supported blogs over the past year so I’ve had the satisfaction of recommending work I like beyond just tweeting about it.
Till now, you haven’t seen CentUp itself on this site because WordPress.com didn’t support it. That’s all changed as of today – hurrah! If any of you like the things I write about going forward, you have the opportunity to donate to charity and support me simultaneously if you have a CentUp account, by simply clicking on the button you should see at the bottom of a post.
By way of background, CentUp was created to do good and pay content creators for their efforts at the same time. It smashed its 2013 Indiegogo goal, and launched soon after. It’s a great way to discover content appreciated by others in the ecosystem as well (read their Creators + Tech series and subscribe to their email if you’re interested).
I had a quick chat with Len Kendall, one of the founders, earlier today. Here’s what he says about their journey over the past year:
Over the course of the last year, the CentUp has refined who our core customer is. Instead of trying to help content creators across all platforms, we’re hyper-focusing our attention on writers. Unlike Youtubers or Musicians who can more easily sell goods or run ads, writers specifically have a really hard time monetizing their work. People (all of us) simply aren’t used to paying for writing anymore. As such, we decided that writers were the people CentUp should work hardest to support. We’ve evolved our platform in the last 6 months and tie every single donation not to a person, but to a specific piece of content. So unlike a PayPal donate button that’s used to contribute money to a person or team, CentUp lets readers financially support (or tip) the one piece of writing that truly inspired them. By tying donations to individual articles (versus overall publishers), we’re also aligning with how modern day readers use the web: they jump from site to site, and don’t commit to any one publisher.
Glad to see the CentUp team going from strength to strength!