Legofied ads by @PHD_UK

I don’t usually speak about work stuff here but PHD UK did something pretty cool last night. We re-created ads by BT, Premier Inn, and the British Heart Foundation in one epic piece to promote the release of Warner Bros. The Lego Movie. Telecast during Dancing on Ice on ITV, it’s got some great coverage in the media and some enthusiastic feedback on Twitter. My colleagues who worked tirelessly on this over the last couple of months are finally breathing easy! As you can imagine, it was a mammoth task to co-ordinate with four separate brands, four creative agencies, two production companies and three media agencies to get this done, alongside LEGO and Warner Bros. for approvals. All worth it in the end!

For those who missed it, here it is:

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