I’m not sure I agree with this, though Mele actually touches upon the real problem separately in the chapter, when he quotes Jason Sondhi who reveals that in 1981, 7 of the top 10 movies were original and in 2011, NONE:
The danger of the personalization of entertainment becomes clear when we remember entertainment’s traditional social functions. We need quality entertainment not just because it’s fun but also because it brings us together as a democratic society. This is one of the few areas of life where we share a common bond—and it’s rapidly going away. That’s a bigger loss than it might seem.
– Nicco Mele, The End of Big: How The Internet Makes David The New Goliath (Chapter 4, via Scribd)
One Size Fits One 