All about @redbulluk’s #amplifier cc @asi_sharabi

Red Bull Amplifier

On Thursday, I was at the launch of a new kind of startup accelerator created by Red Bull, courtesy the lovely Asi Sharabi whose Sidekick Studios is part of the team behind it.

Called Red Bull Amplifier, it’s different because instead of funding, it provides access to the users, events and networks that the Red Bull Media House has accrued over the years. No money will change hands, so it’s a creative partnership rather than a hard-core business arrangement. And God knows one of the biggest problems startups have is getting access to exactly the resources that this programme will provide.

Amplifier is currently looking for interesting music start-ups to apply to the programme. Submissions opened this week and close on 22nd April. Entries will be screened by a panel of music and technology experts including the Mercury Prize-nominated musician Ghostpoet, former editor-in-chief of hip-hop magazine Juice and part of Red Bull Music Academy Davide Bartot, Venturebeat’s Ciara Byrne and VP of Business Development for SoundCloud, Dave Haynes.

I totally wish I’d contributed to this.

If you’re a music startup, then I urge you to apply. Here’s how it works – good luck.

Amplifier process

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