@antimega on authenticity and trust on the web

I found this talk of Chris Heathcote’s at NEXT Berlin recently rather timely because it mentions an issue I’ve been thinking about lately: how some sites look inherently untrustworthy and others much more convincing. On the web, what you see is what people think you are – and so looking unprofessional will simply lead to less business. Also how *showing* what you’re doing as you’re working on something shows proof of action and therefore engenders trust – Kickstarter is a great example of this, as he says.

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