Consumers as heroes of their own epic adventures, by @JeremyJGarner from @weapon7

A presentation by Jeremy Garner from Weapon7 at Digital Shoreditch last week, on brands exhibiting a human touch by fitting in, rather than forcing themselves into, people’s lives. Jeremy did this by telling us the story of Marc, a university lecturer, and the brands relevant to his life, using a video – quite an unusual way of presenting compared to the usual Death By Powerpoints (of which there were a few). Also read his blog post here, which explains the talk fully.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s