Consumers as heroes of their own epic adventures, by @JeremyJGarner from @weapon7

A presentation by Jeremy Garner from Weapon7 at Digital Shoreditch last week, on brands exhibiting a human touch by fitting in, rather than forcing themselves into, people’s lives. Jeremy did this by telling us the story of Marc, a university lecturer, and the brands relevant to his life, using a video – quite an unusual way of presenting compared to the usual Death By Powerpoints (of which there were a few). Also read his blog post here, which explains the talk fully.

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