Really like the ‘Value of $1’ project by @UNIQLO_UK & @GrameenFdn

Quite a refreshing change from Uniqlo’s typical marketing campaigns, much as I like most of them. The Grameen Uniqlo project invites 10,000 participants to download an electronic book, the proceeds of which go into a fund to create t-shirts and books for kids in Bangladesh. It’s available only on Android, and can be downloaded from the Google Play app store. I’m not an Android user but if I was, I’d definitely get it.