Just a few concepts that I’ve come across lately, and/or that I’ve been thinking about a fair bit. I’m jotting them down here in the hope that something more concrete comes of them in the near future.

Cultural latency:

In gaming, and network based computing in general, the term that describes the lag between a cause and effect, between the moment when something is initiated and the moment one of the effects, can be perceived is called latency.

The lower the latency, the faster the distant computer responds, the faster you see an effect and can respond and so on. This is a good thing–it means you don’t get killed in the game because your character didn’t move when you told him to.

As communication technologies become faster and more pervasive, the latency of culture is actually decreasing.


“HateSurfing” is a term that describes the act of going online specifically to read as many negative comments, blog posts, tweets and messages as possible to generate insights that can help you run your business better.

The Stroop effect:

When the name of a color (e.g., “blue,” “green,” or “red”) is printed in a color not denoted by the name (e.g., the word “red” printed in blue ink instead of red ink), naming the color of the word takes longer and is more prone to errors than when the color of the ink matches the name of the color.

Performative utterance:

…it is a sentence which does something in the world rather than describing something about it. For example, the statement “I now pronounce you man and wife,” is not true or false but instead ‘happy’ or ‘unhappy’, depending on whether or not it is performed properly (by an ordained minister, before a single man and woman, etc.).

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