Every culture that has lost its myth has lost its creativity.
– Author A.S.Byatt on the need to keep myths and legends alive, speaking at a recent 5×15 event around the launch of her latest work Ragnarok: The End of the Gods, which was her contribution to the Canongate Myth series. I was reminded of it a couple of days ago when I heard about GE’s new initiative to showcase innovation in China by recalling ancient Chinese folklore.
One Size Fits One 
I clicked through every link in this post and read it! Very relevant to the kind of narrative analysis work I did at IFMR.
Hey – yes, it was really interesting to listen to AS Byatt talk, and the GE thing too.