A.S. Byatt on myth and creativity

Every culture that has lost its myth has lost its creativity.

– Author A.S.Byatt on the need to keep myths and legends alive, speaking at a recent 5×15 event around the launch of her latest work Ragnarok: The End of the Gods, which was her contribution to the Canongate Myth series. I was reminded of it a couple of days ago when I heard about GE’s new initiative to showcase innovation in China by recalling ancient Chinese folklore.

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