I’d like to highlight 50/50, a project that Made by Many has been working on in collaboration with Good for Nothing. It’s a collaborative effort to raise $1 million towards the East African famine crisis. Simply put, the advertising/marketing/creative industries are building and managing small digital projects (50 totally), using their networks to spread the word and getting people to donate to the cause by being a part of their project. All proceeds go to UNICEF.
So far, my favourites are:
Phone2Food: Moonshot, a collective from LA, encourage you to donate your old cell phone to raise funds for the East African famine. If you’re jumping on the iPhone 4S bandwagon, you know where to send your lowly old iPhone 4.
Kids Draw for East Africa: Charlotte, one of my colleagues, and her husband John who works at Syzygy, are auctioning drawings from little ones ages 2 to 7, with all proceeds going to the cause. As they say, it’s a great way for family across the world to feel closer to the art of the children they miss.
Go and check out the whole lot. There are 40 projects live so far, and with lots of people continuing to show interest in being a part of 50/50, we’re hoping the full spread of 50 projects will be live soon. And then comes the even bigger challenge of actually getting people to contribute. We’re absolutely thrilled at the interest shown by the industry we work in – here’s a full list of who’s chipping in to 50/50, if you’re interested, and we hope that we can do a small bit for a cause that is huge and very real: the UN has declared this the worst famine in 60 years, 12 million people are at serious risk, and five times more people are at risk than died in all the recent tsunamis and earthquakes put together (Indonesia, Haiti, Pakistan, Japan) – but less than 20% of the money needed has been raised.
Please help if you can.