This is a really interesting project by Pete Warden, who, inspired by two projects I often turn to myself – Wordle and OpenHeatMap – has created a project of his own that creates word clouds and fits them into irregular shapes, such as country borders, or brand logos. I like that it creates a relationship between words and images. It’s not something I often think about, but it’s an interesting creative exercise. What would ‘turquoise’ look like shaped? or ‘phantasmagoria’?

I did a bit of an experiment keying in the text from the ‘About’ pages of 3 design-related companies: Made by Many, Ideo and Idiom Design (in that order). The first two are fairly similar, the third rather sparse – it looks like it uses frames, which have their own usability and search issues. If I’m wrong, feel free to correct me, I’d love to learn more.

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