The Anticipation Index

The Big Mac Index, the Starbucks index, the Ikea Billy index: I’ve always liked the idea of using a constant to measure purchasing power parity.

The entertainment field now has an index that is infinitely more interesting from a social media point of view – entertaining, if you will (pardon the pun).

The Anticipation Index tracks social chatter on the web about art and culture events. More than the index itself, I think their criteria for limiting what they track is worth noting:

While some entertainment has a very strict release demarcation (movie openings, CD releases), others are trickier: the Index will track a TV show as it nears its premiere, but once a series’ season has begun, the Index will switch to tracking specific event episodes — an anticipated wedding, birth, or solved mystery; a finale; a much-hyped guest star. And the range of entries often proves surprising: While many movies will edge their way to the top as their premiere dates are only a matter of days away, other times a film that’s opening in months (even years) in the future will vault to the top of the list because of an exciting new trailer or casting announcement, then slowly recede. Flames signify entries that have vaulted at least ten spots, while arrows mark an equally steep descent. And the Anticipation Index’s Biggest Moves chart tracks the highest jumps and deepest dives of the past 24 hours.

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