Margaret Gould Stewart: How YouTube Thinks About Copyright

I only recently noticed that TED has started providing transcripts of the talks they upload. That’s something that really enhances my user experience. I also realised that they provide 6 minute talks in addition to their usually 17-18 minute ones. Useful to know, again!

Some good stuff in this talk by Margaret Gould Stewart, who heads the user experience team at YouTube. She speaks about how media houses like Sony allowing users to remix and re-use copyrighted content can only be good for them in the long run, using the lovely J K wedding video example.

By empowering choice, we can create a culture of opportunity. And all it took to change things around was to allow for choice through rights identification. So why has no one ever solved this problem before? It’s because it’s a big problem, and it’s complicated and messy. It’s not uncommon for a single video to have multiple rights owners. There’s musical labels. There’s multiple music publishers. And each of these can vary by country. And there’s lots of cases where we have more than one work mashed together. So we have to manage many claims to the same video.
YouTube’s Content ID system addresses all of these cases. But the system only works through the participation of rights owners. If you have content that others are uploading to YouTube, you should register in the Content ID system, and then you’ll have the choice about how your content is used. And think carefully about the policies that you attach to that content. By simply blocking all reuse, you’ll miss out on new art forms, new audiences, new distribution channels and new revenue streams.

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