I watched rock-jazz musician Elew play in London last year; he’s recently released his first music video, a rendition of Nirvana’s ‘Smells Like Teen Spirit’ directed by Japanese filmmaker Ryuhei Kitamura. Also interestingly, it was shot on location at the Renaissance Hollywood Hotel & Spa in Hollywood, California – Elew’s PR agency refer to it as ‘a groundbreaking partnership between musician, director and hotel’ – I’m a fan of brand partnerships when they’re done well, as I think this has. There’s something very Matrix about the video itself – take a look.
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