Love this ad, released last week on TV and created by Adam & Eve London. I noticed a few people say so on Twitter as well, so I’m not the only one. I think the way they’ve captured the essence of a woman’s life is beautiful, and yes, from a brand’s point of view, there’s an implicit message of trustworthiness there, right at the end. It takes time, but it gets there. Adliterate has a nice post on it too.