Yes, like Robin Hood of Sherwood Forest, only this is a group of Robins (“creative outlaws”, they call themselves) and they’re based in that London ‘hood of creativity, Shoreditch (of course). If you’re still wondering what this is about, Robin of Shoreditch have decided that as their first project they want to help the people of Haiti. They’ve sent an invoice to the top 100 brands in the Brandz Top 100 Brands report, for 1/10,000,000 (one ten-millionth) of the value of the brand, along with a creative idea that will help the brand get ahead in the race for people’s attention. The amount collected will go to Haiti relief efforts.
The good news? Well, just that they exist, I suppose! I think it’s a super creative idea and it’s for a good cause, so I’m all for what they’re doing. You can see all the ideas here.
The bad news? If you look at the collections page, none of the brands approached so far (they’re sending their ideas to a set of brands every week in different batches) has paid up. Those approached so far include T-Mobile, Ariel, UPS, HSBC, Tesco, McDonald’s, Morgan Stanley, Nike and Blackberry.
I really like their most recent one, for Blackberry:
So go on, ye merry men (and women!). Spread the word.