I was very intrigued to find two separate menus on the wall of a Japanese restaurant called Yakitori Yakyudori in San Diego last week, one summarising the top 10 items typically ordered by Japanese patrons, and another for American visitors to the restaurant. It was the first time I was seeing menus tailored by nationality, and am sure it simplifies life for people who can’t be bothered to wade through the menu. It also caters to their two largest kinds of consumers. Nice touch, I thought. I’m sure there are people who’d rather decide what they want for themselves, but let’s be honest – top 10 lists are always fun, and in this case even useful, to read. For a restaurant, those two boards made it unique, for me at least.
One Size Fits One 