Ikea’s Facebook Takeover

This Facebook marketing stunt by Ikea reminded me of this. Pretty smart, getting people to talk about Ikea to their network and letting people win stuff, which then spreads, based on the insight that people tend to trust reviews by their friends and family more than any advertising – which ultimately is a win for Ikea. I wonder what’s next. The #moonfruit stunt has already happened on Twitter, so that’s done. Hmmm…

[via Mashable]

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