Vampire Weekend Gives You Horchata – Free

Another illustration of how bands today are adopting a new social business model quickly. I signed up for e-mail updates from Vampire Weekend a while ago – and now, on the eve of the release of their new album, they are offering their fans a free MP3 download of Horchata, a track from the album. Here it is. (They’ve even made it embeddable. I’m impressed, and can’t wait to see them live):


Horchata from

Update: I got tickets for their gig next week. Sold out in a few minutes I believe.

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