Via We Are Social, I heard about a new initiative that Pizza Express has just launched to spread news of the Leggera, their new kind of pizza which has a hole in the middle filled with salad. That is, in addition to their Facebook application that allows you to invite your friends to a Leggera lunch, where you can get a ‘2 Leggera Pizzas for £10’ voucher.
It is their September Leggera Blogger Lunch campaign, where in the month of September, bloggers will be able to tag other bloggers they would like to meet and invite them to a free lunch in a blog post. Before anyone thinks I’m selling my soul for a free lunch (there IS such a thing as a free lunch – sorry, I HAD to make that pun!), these are the two reasons I’m blogging about this:
1. The last time I went to Pizza Express I really liked their food.