O2 Robots : Good graphics but ambitious brand message

This rather cool ad is at once ridiculously simple in essence and very ambitious in its aim. Simple because the premise on which this ad is based – the fact that people get pissed off as hell when they listen to those automated messages when they call a service provider – is so true its stupid. And it’s ambitious because if O2 can’t execute on this promise they make in the ad, they are in big, BIG trouble. 

But I like those animated robots. They’re cute. Nice touch, VCCP Berlin.

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