This rather cool ad is at once ridiculously simple in essence and very ambitious in its aim. Simple because the premise on which this ad is based – the fact that people get pissed off as hell when they listen to those automated messages when they call a service provider – is so true its stupid. And it’s ambitious because if O2 can’t execute on this promise they make in the ad, they are in big, BIG trouble.
But I like those animated robots. They’re cute. Nice touch, VCCP Berlin.