Ploughing through good ideas

During a brainstorming session at work today, this nugget of information was revealed: the Ploughman’s Lunch, which according to Wikipedia is a traditional British meal for farmers comprising a large chunk of cheese, bread, relish and some butter, was thought up in the 1960’s by the British Milk Marketing Board to increase the sales of cheese in pubs. A smart marketing tactic, through time, became a piece of British history. That’s the power of a good idea.¬†

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