Toshiba timesculptures

I chanced upon Toshiba’s latest ad today. It lays claim to being the first ever timesculpture commercial. For those of you who aren’t quite sure what that is, it basically takes the bullet time technique (two words: The Matrix) and improves upon it by manipulating moving time snapshots with Toshiba’s latest camera that uses its upscaling technology. 

That’s when the actual detail of it struck me: 200 Toshiba Gigashot HD cameras used in filming, 20,000 GB of video data and over 336 hours to process. If I didn’t know all that, the ad would have remained just another ad that I THOUGHT used computer graphics (it doesn’t, apparently). If only Toshiba could let everyone know that. 

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