Today’s election coverage

Today is probably the most important day in American election history that many will see in their lives. As we all wait with bated breath to see who will be revealed as the next President of the most powerful country in the world, here are a few things I’ve noticed about today’s election coverage by three websites and social media platforms: 

For one, the New York Times has a great video providing an overview of the elections so far. I would have embedded it, but as is usual with the New York Times, they aren’t very sharing-friendly. I think that is perfectly ridiculous, because it’s a very good video and any site that doesn’t proactively encourage link love is only doing harm to themselves. I hope someone is listening out there and changes that aspect of the site. 
Two, Facebook has done a Google and is encouraging everyone to go and vote with a notification on their main page. Conversely, Google, who usually come up with very inspiring logos for events not half as important (the first day of Fall and the Persian New Year, for example) have remained mum on the issue – there’s no change to the regular Google logo today.

Three, Twitter is going full-steam ahead with their coverage of the elections. Everyone knows by now that it can boast the presence of both @barackobama and @johnmccain, and that Barack Obama is way more Twitter-savvy than McCain. (Latest case in point: Obama’s last tweet was 7 hours ago but McCain’s was October 24th – as of 11.25am UK time today). More importantly however, Twitter is powering Current TV’s election coverage later tonight with live tweets, co-hosted by Digg, with a video from and a DJ set by Diplo.
4 years ago, George Bush and John Kerry weren’t half as spread over the internet the way McCain and Obama are today. It means a lot that these candidates can reach out to people – Americans who are not resident in the country, for example – in a way that they couldn’t and wouldn’t even have thought of last time. Technology and the growth of social media will also most likely result in way more young people voting than last time – and that means a greater number of people voicing their opinions. Essentially, that means a stronger democracy, and (fingers crossed) a better world for all of us.

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