Of brand books and music

Rohit Bhargava’s Personality Not Included had a lot of things going for it to prop up book sales. Some of the innovative things Rohit did were getting bloggers to interview him, starting the Personality Project and having a competition to get a reader to have his/her quote on the back cover of the book. 

But Jonathan Salem Baskin has gone a step further. He’s made the first move towards creating a completely new experience for readers of his just-launched Branding Only Works on Cattle – a soundtrack for the book! He says: “I have aspirations of achieving something like the Beatles fame, only with the lyrics of Tom Lehrer.” He has plans for another two songs, and ‘maybe even an EP’! Presenting ‘The Sock Puppet Blues’:
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