Will the twin metros help British Airways?

When this goes live, I’ll start exploring it to see if it’s that much different from other rank-and-recommend sites. British Airways is creating a social media network called Metrotwin, which is to act as a virtual bridge between London and New York, one of the airline’s busiest sectors. It will allow users to rate the best restaurants, bars, neighbourhoods and so on  in each city, let them to recommend a ‘twin’ for places they like and will also recommend places to go to based on users’ likes and dislikes. The twinning concept for cities is well-known, but for BA to undertake something like this in the hopes of re-vamping their really negative global image, is – hopeful, perhaps. The project itself has potential though.


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