Recently I read about Tap’d NY, a new bottled water company in the city that sells water that has been obtained from New York taps but purified through reverse osmosis (whatever). They claim to be morally superior to other brands of water because they eliminate the transportation miles that accrue to their competitors who import water from half-way around the world. In addition, they ‘encourage’ refilling and recycling their bottles as part of their eco-friendly role. (If I refill it with ordinary tap water, I’m not giving them business, but I don’t suppose they thought of that). As I said before, whatever. But stay with me.
I like nice-looking things and all that, but it’s not going to make a whit of a difference to me because I ask for tap water anyway. My question to you is: if I put New York’s Tap’d water and this lovely bottle with London’s tap water in front of you, which one would you go for?!!! Would you go for Tap’d, because it is purified water (albeit tapwater originally), or for London water, which is certainly more eco-friendly but maybe less (how much less, I don’t know – but I’m sure someone will start running tests sooner or later to answer that) ‘pure’?
Don’t we live in interesting times.
: The design pictured above is just one of the ten shortlisted entries – the winner will be announced only in December. It was brought to my notice by someone from the London on Tap
campaign – thanks for your note, Amy!