No dearth of creative ideas

This is another idea I think is totally brilliant. To introduce Oasis’ new album Dig Out Your Soul, BBH New York came up with the idea of getting buskers in Manhattan to give the songs’ debut performances, instead of releasing them in stores or performing them themselves. Similar to Radiohead’s stunt of releasing In Rainbows purely online (the Creative Director at BBH New York admitted that that was an inspiration), the group had a private rehearsal with street musicians before they performed three songs from the album at key New York City locations like Grand Central Station, Times Square, Penn Station and Astor Place last Friday. The album releases only on October 7th. More here and here. Also, take a look at the happenings behind the scenes of the Friday event:

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