In an Absolut world….

The folk at Flavorpill are writing  a blog for Absolut called In An Absolut World. The idea is for their writers to jot down thoughts about what they think life would be like if it was an ‘Absolut world’. Some random thoughts, but most of them will ring a bell with readers. Worth a read.  

I like the general idea. Open up the floor to regular people to discuss their pet peeves and loves, and link it back to the brand. An interesting way of getting the brand to speak to consumers – through people like them. It’s a bit uncanny, but I’m noting a lot of creative ideas in action these days. Is it a particularly good time for creativity?!
Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s