The folk at Flavorpill are writing a blog for Absolut called In An Absolut World. The idea is for their writers to jot down thoughts about what they think life would be like if it was an ‘Absolut world’. Some random thoughts, but most of them will ring a bell with readers. Worth a read.
I like the general idea. Open up the floor to regular people to discuss their pet peeves and loves, and link it back to the brand. An interesting way of getting the brand to speak to consumers – through people like them. It’s a bit uncanny, but I’m noting a lot of creative ideas in action these days. Is it a particularly good time for creativity?!