In the run-up to the U.S Open next week, Nike has come out with a new print ad that compares the achievements of rivals Roger Federer and Rafael Nadal in a boxing-match-like scenario. I like the way W+K and Don King have been roped in to create something that celebrates the positive spirit of competition and the city of New York. As this article says, even if neither of them qualify for the final (supremely unlikely scenario, if you ask me), Nike will have enough coverage to justify the ad – not that they need to.
There aren’t many brands that are in the lucky position of actually having the top two players in a sport in the same fold. If they didn’t do something smart, they’d be silly. But only Nike can do it with such class. Go, Nike!