There’s been some noise about how there haven’t been many decent ads brought out during this year’s Olympics. I just read this article, however, that says there’s actually been quite a few targeting women, given that 49% of viewers of the sporting event telecast on NBC are women aged 18 and over. I think that’s interesting, given that women aren’t particularly known for being huge sports lovers.
I like this 30-second spot from AT&T featuring American gymnast Nastia Liukin (she’s Russian-American, in case you were wondering). I like the imagery, the way it communicates the whole ‘butterflies’ feeling, and that it doesn’t pontificate. It’s simple, strong and to the point.