Powerful, creative campaigns are the need of the hour

To anyone who doubts the impact of advertising, may I point you to this campaign by JWT Mumbai that won the Grand Prix in the Direct Awards category at Cannes last week. As someone from India, I’m proud that work like this is being created. Seriously powerful agent for change indeed.

On a related note, read this article in AdAge that informs you of some hidden gems in this year’s nominations. Some, like Lowe Bangkok’s work for Unilever’s Breeze Excel detergent are especially creative, I thought.

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