The Brain Tap Series: Interview 9 – Stuart Smith

This week on my interview series we have Stuart Smith, Head of Planning at Wieden + Kennedy, London. His answers are the embodiment of the adage ‘Brevity is the soul of wit’, and if you read them below, you’ll see why. He’s a man of few words, that’s for sure, but those words he chooses well. This is what he looks like (similar artistic renditions of and by other employees cover a whole wall of their London office, and they have socks strung up as well. Very interesting atmosphere to work in, I should think!):

The interview:

1. What is the most interesting job you’ve ever held and what lessons did you learn from it?

Police line-up extra. I learned that it pays (about £20) to look average.

2. What has been the single most important creation of the media industry in your lifetime and what impact has it had on your life so far?

The obvious answer is in the web, but in the interests of saying something else I’ll say PVRs and DVD boxsets, which together mean I never have to watch another TV ad again.

3. What motto do you live by? Why is it your motto?

I like life. It’s something to do.


Thanks, Stuart!

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