Paul Isakson was the first person I interviewed for this blog, and I mentioned that it was his insightful presentation titled ‘What’s Next in Marketing & Advertising‘ that made me want to know more of his thoughts in the first place. Well, Uwe Gutschow and Don Longfellow have remixed his original presentation and created ‘What’s next in Advertising – Moving from Advertising to Marketing’, an equally interesting presentation. I love the way they have mashed it up. This is truly the age of information-sharing. Here it is:
One Size Fits One 