It looks like it’s a good time for the beer industry, with summer finally making its presence felt. The latest lager ad to hit the scene is the Kronenbourg 1664 one, called ‘Culinary Bubbles’, by M&C Saatchi. Somewhat reminiscent of the Guinness ‘It’s alive inside’ ad, the Kronenbourg ad is fun to watch – I suspect its the magic of the bubbles. Remember Sony’s Foam City ad?
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